With this simple layout, you can still achieve variety with elements like graphics and headlines to span both columns on the page. Two-column grids are mostly used in books, newsletters, or narrow publications where the column width is limited. A layout grid is the invisible force that gives the visible its structure and holds everything in its proper place. Any high-quality design project, campaign or identity/branding system needs a strong, tested and perfected layout grid system to make it possible to split the work to many designers at one time, so that they all produce the same quality end result with consistency and visual harmony. Without a layout grid, graphic elements will not properly work together. Your projects will never have visual harmony and, like anything which lacks structure or a strong foundation, your concepts will be visually inconsistent from one product to another and will always be a struggle to produce. If you don’t, you’ll never be able to repeat that look consistently. Always start your design project with a layout grid. Grid structures are vital to successful document design, and especially for documents containing a mixture of text and graphics. Rather than forcing you to work rigidly within its confines, the grid layout should work for you, allowing you to dictate the look and feel of your publication. The grid provides a structured framework for a layout, the grid should not limit design or kill the creativity.
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